The Mark Inman's Blog

The Behemoth’s Kelly Revak on Social Media October 15, 2009

I had the opportunity to converse via e-mail with Kelly Revak from indie game developer The Behemoth. You may have heard of them from such titles as Alien Hominid and Castle Crashers. Revak runs The Behemoth’s social media presence across their forums, Facebook, Twitter, a blog, as well as YouTube and Digg. Collectively, all of these sites are known as “The Behemoth Community” and Revak herself (I’m assuming Revak female based on her forum avatar) is known as “The Mayor of Behemothtown” because of her position. How cool!

Revak’s forum avatar.

Revak says the goal of The Behemoth Community is to create dialog between players and game developers. They give fans behind the scenes access that generates a lot of commentary that developers then use to refine game play. As a reward, Revak says The Behemoth holds contests and giveaways to their supporters.

Being a very small company, Revak says social media is crucial to The Behemoth’s marketing efforts because of a limited budget. The communication between the company and its fans is strong as Revak claims The Behemoth “reads and responds as much as possible” and gives personal responses when questions are posed. This personal communication not only builds greater brand loyalty but again helps the developers know what people like and dislike for further game development.

Speaking personally, I was very impressed with Revak’s swift and informative response to my inquiry and intend to follow The Behemoth’s future developments because of it. It also helps that I like their games as well, of course.

Do you think excellent customer service is a necessity or can you get away with one-way communication? Let me know by leaving a couple comments.